Sidney Malik: Director of the UK’s First VR Feature Film - Making Cinematic History and Creating a New Era in British Film

The British Film ERA Series - Part One

Sidney Malik - CEO of ERA Film Studios - introducing a visionary director, immersive film innovator, and actor, Malik is redefining how technology and creativity converge in storytelling.

Sidney Malik - ERA Film Studios

From immersive film to artificial reality filmmaking, join us as we explore the future of storytelling and a new era in British film with Sidney Malik, a visionary innovator of immersive storytelling, founder of ERA Film Studios and KSA Pro Wrestling.

Malik blends creative daring with technological foresight, pioneering a future where film and entertainment transcends its traditional boundaries.

Malik has a background in film-tech entrepreneurship and a portfolio of British horror features that confront industry truths, with work that is both provocative and purposeful.

Poster for Once Upon A Time In Britain

A groundbreaking cinematic achievement, “Once Upon a Time in Britain” is the UK’s first VR feature film.

Written, directed, and produced by Malik, the project is a masterclass in virtual reality, merging human performance with immersive film and AI artistry to redefine cinematic possibilities.

With limitless imagination and bold ingenuity, Malik transcends the traditional boundaries of creation, merging his craft with AI - performing and producing alongside AI actors and film executives.

Recently, he has re-envisioned himself as a virtual AI actor, enhancing the seamless harmony of human imagination and artificial intelligent performance as a real-life avatar.


ERA Film Studios has recently undertaken a bold experiment in creative film with AI, recreating Sidney Malik as a virtual actor and AI avatar.

This signals a watershed shift in how performers can evolve with technology. Malik said “it’s a statement of intent - that authenticity and artistry can co-exist and thrive in artificial form.”

Sidney Malik - AI Avatar

“AI a powerful collaborator, one that pushes me to explore what it truly means to be human in the artificial reality era,” Malik says. “My research and development experiences have enabled me to understand and appreciate AI as an amplifier of human creativity.


Under Malik’s vision, ERA Film Studios is actively developing into a cultural engine an global media powerhouse, a visionary space where human and AI talent collaborate to craft emotionally rich, immersive narratives and redefine film, entertainment, and culture.

Sidney Malik’s AI collaborations have captured national attention, recognized as groundbreaking milestones and transformative contributions to British film.

In his first political campaign, his implementation of AI Agents garnered significant traction, becoming a basis for publications and political, economic, scientific and cultural discussion.


Sidney Malik at ERA Film Studios

When asked who inspires Sidney, he stated he was always greatly inspired by Director Stanley Kubrick and President Ronald Reagan.

Sidney researched at the Stanley Kubrick Archive, studying Kubrick’s work, whilst creating his first groundbreaking VR experiences.

Now studying the life and legacy of Ronald Reagan, researching the Ronald Reagan Institute and Foundation, Malik draws from both their creative genius and leadership to shape his approach.

Sidney said: “President Reagan as an actor turned politician, was charismatic, entertaining and a master strategist. Reagan was willing to enhance upon his success as an Actor to lead a new era in American cinema in the 1980s. Kubrick was a master of visual storytelling, meticulous in the craft, a man of brave and bold and forward-thinking vision. I take lessons from both to inspire innovation, develop my leadership and creative skills, and ultimately elevate our creativity and human potential”.

Sidney Malik at the U.K. House of Parliament for his talk at London’s APPG AI Event.


At the intersection of creativity, technology, and leadership, Malik and ERA Film Studios are redefining the future of film and entertainment, guiding British film into a future defined by limitless imagination, empowering diverse stories and untold perspectives and celebrating creative excellence.

This collaborative and creative vision is inspired to position the UK at the forefront of storytelling innovation - with a bold vision to celebrate a new era in British film, tv and entertainment for global audiences.

Written by ERA Film Studios AI Executive Boardroom Team

Sidney Malik